You’re getting ready for a party and you want that one jacket that fits perfectly and makes you feel confident.   But when you open your closet, you can’t find it because it’s buried under too many other things. So, you do what feels easiest. You buy another jacket. It solves the immediate problem, but it doesn’t fix the root cause — the mess in your closet.   Businesses often face the same dilemma when thinking about their return on investment (ROI) in technology.   When eff